EVENTS
04 / 04 / 2012
AppsMania 2012

AppsMania 2012

9 a.m.- 4 p.m.

 Tel Aviv, Israel 

 

We've got speakers lined up from GetJar, TapJoy TinyCo, inneractive, BlueVia, Qualcomm, EMEA, PayPal, Microsoft,and more.

  • Hear James Mooney of GetJar explain how developers, brands and agencies can maximize app monetization and distribution
  • Gain insight from investors Gilad Novik, Horizon Ventures and Roi Carthy, Initial Capital, and find out what they personally find is investable?
  • See live demo by AppliCasa and see how to build databases, queries, CMS, API without using any line of code
  • Get the hottest Android Ice Cream Sandwich news and updates

Be a part of the 3rd ecosystem arising and leave this conference more knowledagable about the future of apps in 2013!

Now's your chance to explore the future of apps' monetization and discoverability addressing the challenge of delivery, development and design.

  • Meet experts and hear their forecasts for 2013-14  
  • Benchmark success
  • stories performance to yours
  • Hear about valuable case studies
  • Listen to fascinating panels  View disruptive concepts and live demos
  • And most importantly expose your app!


AppsMania Advisory Board

Eden Shochat, Genesis Partners, Nir Tenzer, Microsoft Israel
Boaz Bryger, Qualcomm Israel, Oded Zehavi, PayPal Israel
Ronen Soffer, Telmap, Itay Gadot, inneractive, Alon Atsmon, iOnRoad
Yosi Taguri, LabGoo, Ori Lavie, Conduit, Oren Todoros, AppsMarketing
Amir Shevat, Google, Sigal Bareket, Logia

Join IMA on Facebook and see updates about the event speakers, agenda, read interesting facts, comment on questions and see photos from AppsMania 2012!!

SPEAKERS
James Mooney
EMEA Sales and Business Development Director, GetJar Networks

James Mooney currently leads the International effort for GetJar Networks, the Worlds Largest Independent App Store. James works with Developers, Brands and Agencies to help them maximise their distribution and monetisation potential both for Android as well as across other Mobile Operating Systems. Previous to GetJar James has spent more than ten years in Digital Advertising working for companies such as Microsoft, Viacom and Emap managing and leading sales teams. 

Paul Bowen
VP &GM , Europe, TapJoy

With 9 years of experience working in digital media start-up companies and monetizing online content, Paul Bowen is one of the leading advocates of virtual currency in the UK. Formerly at the UK office of Adknowledge (owner of Super Rewards), he is now Vice President of Europe for Tapjoy, Inc. Tapjoy is the leader in discovery, engagement and monetization services for mobile applications. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded virtual currency based payment method. 

Rob Craft
Senior Director-Cloud Strategy, Microsoft Corporation

Rob is a 12 year veteran of Microsoft, joining the company at the end of the web bubble in 2000 after two fun startups. Initially focused on scalable application design in Windows, Rob moved on to become an Architect focused on helping customers and partners modernize and re-architect their applications on the latest technologies. He is passionate about the opportunity for companies to build amazing experiences on the Microsoft platform and was asked to lead the technology work with the top 200 ISVs worldwide for Microsoft. Doing deal negotiation and looking after execution of those deals occupied the next while, and then he was able to lead the initial Microsoft team focused on business development and technical efforts with key Cloud pure companies. Recently, Rob has returned to Redmond from Paris where he led the business operations for Microsoft International—all countries except US and Canada. This provided him with good perspective and customer feedback to his current role where he is focused on the Microsoft strategy for delivering the best cloud platform in the world. He attended the United States Military Academy, and is a graduate of the Microsoft MBA program from the Kelly School of Business. 

Eyal Grundstein
Growth & User Acquisition, TinyCo

Eyal is a seasoned product and business leader. Following his MBA, Eyal joined Yahoo Search and later Microsoft Bing, leading product efforts for high-profile search features such as Yahoo Sports Search and Bing Facebook Likes. Eyal joined TinyCo, a leading Andreessen Horowitz-funded mobile game developer in 2010, to lead its user acquisition and growth strategy. TinyCo has driven millions of downloads to hit games such as Tiny Zoo and Tiny Village on iOS and Android, topping the respective Top Free and Top Grossing charts worldwide. 

Yannick Debaupte
Ecosystem and Developer Director Europe, Nokia

Yannick joined Nokia in June 2004 in Johannesburg, South Africa to manage handset distribution within the sub-Saharan African continent. During his careers at Nokia and previously at Gemplus – a smart card manufacturer, Yannick has been working in more than 11 EMEA countries and was until December 2011 in charge of Nokia Ecosystem and Developer relation in Eurasia, based in Moscow – Russia. With more than 15 years’ experience in the telecom & technology sector within EMEA region, Yannick’s role sees him direct an European team charged with engaging developers to create great, locally relevant apps & to merchandize Nokia and Marketplace apps store to generate a positive ROI for the developer, and support Nokia’s mission to provide consumers with differentiated mobile products. Prior to his developer’s relationship role, Yannick was in charge of Nokia Business to consumer channels in Eurasia and rolled out and managed a network of more than 150 Nokia physical Branded Retails stores, e-commerce shop and Nokia corners in multi branded stores in Russia and Turkey.

 


Chiaren Cushing
Director Business Development, Qualcomm

Chiaren Cushing is Director, Business Development for Qualcomm’s Ecosystem group. As part of the Ecosystem team, Cushing is responsible for growing and sustaining the robust community of developers and publishers working with Qualcomm products and services. Cushing has over 10 years of international experience in the telecommunications and technology industries. She came to her current role from Roundbox Inc., a leading mobile broadcast technology company, where she served as the head of global business development, managing Roundbox’s strategic relationships in the handset, computer, and chipset verticals. Previously, Cushing supported Qualcomm’s global business development team as a regional manager overseeing activity in India, Greater China and Southeast Asia. Cushing holds an MBA from San Diego State University’s College of Business Administration. 

Daniel Appelquist
Head of Product Managment for BlueVia/Telefonica Digital

Daniel Appelquist is a mobile and web industry veteran who has been bringing innovative and disruptive services to market for two decades. He was an early Internet and Web pioneer, has been a dot-com CTO and later a dot-com refugee. While at Vodafone, he helped to launch Vodafone Live! In the UK and has been instrumental in the development of industry standardsinitiatives and joint ventures such as dotMobi, the W3C Mobile Web Initiative, and device APIs such as the W3C Geolocation browser API. He has been a community instigator, founding MobileMonday London as well as the Mobile 2.0 conference series in San Francisco and the Over the Air hack days in the UK. In his current role as Head of Product Management for BlueVia, Telefónica Digital's developer and network APIs platform, he is working to once again redefine the boundary between Web and Mobile. 

Stefano Diemmi
Head Business Development -New Markets Buongiorno

Stefano Diemmi has worked for the past 11 years in the digital mobile connected environment, focused on setting up services and activities both for B2C and B2B business model in multiple European and Asia Pacific markets, creating value and gaining large expertise by understanding how to best acquire, engage and interact with customer via mobile - both on featured handsets and smartphones services. Stefano started his career into digital and mobile services in the early days, when he joined Buongiorno in August 2000, supporting the growth of the activities in Italy and Europe for technology and digital marketing services – and then moved to responsibilities to Asia Pacific markets, leading the set up of activities for Buongiorno in India, Russia, Philippines, Vietnam and China between 2004 and 2009. Lately, part of UK team of Buongiorno, Stefano focused in the last 2 years on setting up new services on Social Media and smartphone mobile applications in the UK and US markets. Stefano is lately Head of Business Development - New Markets for Buongiorno, having responsibility to launch HTML5 Web App applications and appstore - AppsFuel - in new countries and regions. 

Omer Perchik
Founder & CEO, Any.DO

Omer is a highly driven tech entrepreneur who loves challenging the status quo by creating simple yet effective products. Alumnus of an elite technology unit in the Israel Defense Forces. Fascinated with behavioral economics, neuroscience and people at large. 

Bernard Gidon
EMEA Business Devlopment Leader, W3C

Bernard Gidon joined W3C in 2011 to lead business development in Europe, Middle-East and Africa (EMEA). He is based in Sophia Antipolis, France. In the last 20 years, he has developed EMEA organizations and activities for hardware, software and telecoms companies (Apricot, Retix, Vertel, AdvenNet, Plantronics) with channel and direct accounts activities. 

Gilad Novik
CTO Horizons Ventures

Gilad is Horizons’ Ventures CTO, and has over 20 years of international experience in the technology, telecommunication and Internet worlds. Having joined the Hutchison Group in 2000 and taken on several senior roles for Orange Israel, he moved to Hutchison's Global Technology Group in London in 2006 as the Group Head of Innovation and Research. His role involved keeping up to date with the latest market and technological trends in order to identify key innovations and asses them on behalf of HWL 3G, which the operating companies (UK, Ireland, Austria, Australia, Denmark, Sweden, Hong Kong, Italy, Indonesia) also known as '3' may launch. Mr. Novik was involved in significant projects such as the introduction of Hutchison’s open mobile internet proposition X-Series and development of the Skype mobile phone. Gilad holds an Engineering degree from Tel Aviv University and an MBA. 

Ouriel Ohayon
Co-Founder, Appsfire.com

39, French/Israeli. Entrpreneur. Co-founder of Appsfire.com (mobile app discovery) and Isai.fr(early stage fund). Formerly general manager of LightSpeed Gemini Internet Lab, an israeli VC investing in early stage Internet startups. Ouriel is an investor in Wikio and Ginger Software and founded the french version of TechCrunch He co-founded ISAI, a seed stage fund based in France. Ouriel graduated from HEC School of Management. 

Corrado Tomassoni
Manager, EMEA Developer Network, PayPal

Corrado leads the PayPal Developer Network team, coordinating the activities across Europe, Middle East and Africa. He is “Seedcamp”, “StartupWeekend”, "StartupBootcamp" and “Launch48” mentor in various EMEA stages. Before joining PayPal, he worked in the “Developer and Platform Evangelism” group at Microsoft where, as Web Lead, he led the Web Technologies stack adoption evangelism activities with top customers and partners in Italy. Previously he has been Technology Consultant for Accenture and, more recently, he drove a Technology startup focused on Digital Brand Management for global celebrities, incubated by a Startup Accelerator and funded by a VC

Ashay Padwal
CTO, Vserv

Ashay Padwal is the Co-founder at Vserv and spearheads the technology and product development function. An expert in open source technologies, Ashay, in his career spanning over a decade has been instrumental in building and deploying products in the internet and wireless space at enterprises such as Yahoo! and People Infocom (Mauj). 

Hillel Fuld
Head of Marketing, Inneractive

Hillel is Head of Marketing at inneractive and a well known personality in the worlds of mobile technology and social media. In addition to his marketing activities with inneractive, Hillel works with Appboy, a leading mobile discovery engine on their dynamic web content and brand awareness. Finally, Hillel is a guest author for various sites including Mashable, Business Insider, Gigaom, Huffington Post, and others. 

 

Sigal Bareket
CEO, Taptica

A performance based ad network for brands and premium content owners. Former GM, Media & Developers Division at Logia group and CEO of Logia Israel

Roi Carthy
Managing Partner, Initial Capital

Roi Carthy is Managing Partner at Initial Capital (www.initial.vc), an early-stage investment firm with a focus on Israeli & Brazilian startups. For over four years Roi has also been a regular contributor at TechCrunch, where he covers Israeli startups. 

Roi Tiger
Co-Founder & CTO, Onavo

Roi is a tech entrepreneur with vast experience in designing and delivering highly complex technological products in the mobile and security fields. Prior to founding Onavo, Roi was a security architect and a team leader at modu, a mobile handset manufacturer, and a project manager at the IDF. 

Gil Hirsch
Co-Founder and CEO, face.com

Gil Hirsch is the co-founder and CEO of face.com, the largest provider of face recognition technology for web and mobile services. Before founding face.com Gil held multiple R&D, Product and Sales executive roles at Amdocs (DOX), XACCT Technologies and Telrad Networks. Gil is also the co-founder of the Garage Geeks community in Israel, which hosts global industry leader events with Israel’s hi-tech community, and drive non-commercial innovation activities. 

Alon Astmon
CEO, iOnRoad

The maker of the award winning Augmented Driving iOnRoad App. iOnRoad improves driving in real time using the power of advanced smartphones. The app uses the smartphone’s native camera and GPS & sensors to detect vehicles in front of the host vehicle, alerting drivers when they are in danger. iOnRoad is the winner of ever growing number awards including best Android Augmented Reality App for 2011, and the CES 2012 Design and Engineering Showcase Award. Graduate of the prestigious Talpiot program, Alon holds a B.Sc. in Physics and Mathematics from the Hebrew University of Jerusalem, is a savvy high-tech entrepreneur, and a member of the society. In '98 Alon founded and CEO'd Comsense, raised $20M in funding, and led it to a cap of $100M. I n '03 Alon was a member of the founding team of Leanway, a software company that was sold in 2006 to a NASDAQ:DOX for $10M yielding 25 times return to its investors. In '04 Alon founded and CEO'd Walletex and led it to become a market leader in the field of card format consumer electronics including major corporate wins such as Microsoft, Oracle, IBM, Philips Bayer and other major corporations. Alon holds a dozen of issued patent applications and a handful of product awards. 

Itay Gadot
VP Marketing, Inneractive

As an experienced publisher, Itay joined the inneractive team in 2010 with his unprecedented ability to recruit new developers and help them boost their app revenue. As VP of Publisher Relations, he led the entire sales and account management teams from "hello" to the app's release, and beyond. In his following role as VP Marketing, Itay leads up one of the industry's top marketing teams. His responsibilities include forming and developing a dynamic and robust strategy to disrupt the exploding mobile monetization space. Before joining inneractive, Itay co-founded Cellfer, a company that brought a Kindle-like reading experience to mobile handsets. He successfully partnered with leading publishers and operators. Prior to Cellfer, Itay was Director of Marketing at WorldMate (MobiMate), a worldwide leading mobile travel service with a best-selling application on all mobileplatforms. The WorldMate Live app won the Andrew Seybold Award for best consumer application. In his free time, Itay is an avid mountain biker, and he likes traveling and downloading new and fun applications. 

Lior Malenboim
Co-Founder & CEO, APPLiCASA

Lior has many years of experience in the Internet and online applications market. During the last years Lior planed, developed and designed complex management systems, some of which are integrated into Applicasa. With his brilliant ideas and young spirit, Lior brings to Applicasa great enthusiasm and vision, backed with solid technical ability and a true understanding of the development ecosystem. 

Tzvi Kopetz
Co-Founder & COO, APPLiCASA

Tzvi has a strong background in client side app development. He has worked on many successful apps and has gained much experience in app and web user interface design. His knowledge means that Applicasa not only works at a technical level, but is beautifully presented and incredibly easy to use. 

Roy Benyossef
CEO, Israeli Android Association

Royi is currently the Android-Client Tech leader at Vidmind and has been developing mobile applications for 3 years during which, he's been an active participant in the android community filling roles such as: - Android Community Manager of the "The Cantina" - CEO and Co-founder of the "Israeli Android association". - Co-founder & Event Organizer for GTUG Herzeliya.

SCHEDULE
Registration, Networking & Welcome Greetings

Eyal Reshef, CEO, IMA, Eden Shocat, General Partner, Genesis Partners

09:00-09:30
Optimizing User Acquisition Challenges and Insights

Eyal Grundstein, Growth & User Acquisition, TinyCo

09:30-9:45
Keynote Session: Snapdragon Developer Program

Chiaren Cushing, Director Business Development, Qualcomm

09:50-10:10
Java Break- No Coffee, No Code!
10:10-10:25
BlueVia: Opening up Telco APIs, One Year On

Daniel Appelquist, Head of Product Management for BlueVia /Telefónica Digital

10:25-10:40
Ehad mi yodea –application advertisement - facts and figures What direction is it headed in and what are it's major hurdles

Sigal Bareket, CEO, Taptica

10:40-10:50
5 Verticals, one line of code. BOOYAH!

Itay Gadot, VP Marketing, Inneractive

10:50-11:00
Panel: Improving Your App's Monetization & Discoverability - turn your App to a business How?

Moderator: Alon Atsmon, CEO, iOnRoad Ouriel Ohayon, Co-Founder, Appsfire.com, Sharon Tal, CEO, Dragonplay, Stefano Diemmi, Head Business Development - New Markets, Buongiorno, Itay Gadot, VP Marketing, Inneractive, Roi Tiger,Co-Founder & CTO at Onavo, Ashay Padwal, CTO, vserv

11:00-11:25
App Stores and Monetization Understand the market trends and maximize app monetization & distribution

James Mooney, EMEA Business Development Director, GetJar Networks

11:25-11:45
The future of Payments: Mobile and Digital Wallet

Corrado Tomassoni, Manager, EMEA Developer Network, PayPal

11:45-12:00
Lunch
12:00-13:05
Victoria Alexis, Sales Manager, EME at InMobi
13:05-13:15
The Story of Any.Do

Omer Perchik, Founder & CEO, Any.DO

13:15-13:25
APPLiCASA demo A one stop shop, server side solution, for app developers

Tzvi Kopetz, Co-Founder & COO, Applicasa, Lior Malenboim, Co- Founder & CEO, APPLiCASA

13:25-13:35
The State of the HTML5 Nation

Bernard Gidon, EMEA Business Development Leader , W3C

13:35-13:45
Android's Ice Cream Sandwich: News and Updates for Developers Bite your Teeth into Ice Cream Sandwich

Royi Benyossef, CEO, Israeli Android Association

13:45-13:55
Panel: What's Investable? Leading investors & angels share their perspective on app ventures Find out what they personally find is investable?

Moderator: Eden Shocat, General Partner, Genesis Partners, Gigi Levy, a former CEO 888 Holdings and angel investor, Roi Carthy, Managing Partner, Initial Capital, Gilad Novik, CTO, Horizons Ventures, Gil Hirsch, Co-Founder & CEO, face.com

13:55-14:25
Coffee Break
14:25-14:40
Ad-funded Virtual Currency Based Payment Method TapJoy, leading discovery, engagement and monetization services for mobile applications

Paul Bowen, VP & GM, Europe, TapJoy

14:40-14:55
The 3rd Ecosystem Rising

Yannick Debaupte, Ecosystem and Developer Director Europe, Nokia

14:55-15:10
Afternoon keynote: Cloud Computing for Mobile Apps

Rob Craft, Senior Director- Cloud Strategy, Microsoft Corporation

15:10-15:30
Closing Panel: Painting the Big Picture Forecasting the 2012 Apps Market

Moderator: Hillel Fuld, Head of Marketing, Inneractive, Daniel Appelquist, Head of Product Management, BlueVia/Telefónica Yannick Debaupte, Ecosystem and Developer Director Europe, Nokia, James Mooney, EMEA Sales and Business Development Director, GetJar Networks, Paul Bowen, VP & GM, Europe, TapJoy

15:30-16:00
HAPPY HOUR!!!!!! Beers Beers and more Beers...
16:00-16:20

Platinum Sponsor


 

Qualcomm Israel is a wholly owned subsidiary of Qualcomm Inc., a world leader in digital wireless communications. Qualcomm’s Snapdragon chipsets power the majority of commercial 3G devices and can be found inside the vast majority of Android and Windows phones available today. Qualcomm Israel also operates an “Open Innovation” program, driving technology synergy projects with Israeli and European partners helping them to innovate on Qualcomm platforms and products by creating a clear joint value proposition for all parties. For more details please visit www.qualcomm.com and http://qdevnet.com

 

Gold Sponsor

 

 

Sliver Sponsors

 

 

 

 

 

 

 

 

Become a Sponsor

AppsMania conference is a great platform for advertising and for approaching the most relevant, Influential and Motivated Audiencein  Israel. Our sponsorship program is designed to create maximum engagement with the industry's most prominent influencers, dealmakers and buyers. Gain direct access to an exclusive gathering of the industry's biggest influencers, dealmakers and customers.Create maximum exposure through multiple event platforms, including the Exhibitor Arena and Content Workshops.Generate qualified leads.



To learn more about sponsorship and exhibition opportunities, contact Hadar Harari , Hadar@IMAworld.org

  | t.+972-73-2399409| f.+972-3-6449195  


We can customize sponsorship packages to fit your goals and parameters. 




 Our Advisory board members are market leaders from the mobile ecosystem with a variety of industry background and professional expertise, helping us clarify the conference's agenda and bring the most interesting speakers to this event. 

 

 

Eden Shochat (conference's chairman) is a General Partner focused on seed stage investing at Genesis Partners, one of Israel most active VCs. Eden has over 15 years of experience as the founder and Chief Technology Officer of a variety of software companies, and is an angel investor, serial entrepreneur and technology specialist. Most recently Eden co-founded The Junction, a shared workspace & community that's focused on taking entrepreneurs to the next level.

Prior to joining Genesis, Shochat co-founded and was an early investor in face.com, the world leader in massive, web-scale face recognition in social networks with over 39 billion indexed images and 120 million uniquely recognized people. Previously, Shochat co-founded and was the Chief Technology Officer of Aternity, where he led the strategic product direction for its user-experience monitoring platform and Delavenne Enterprises, an analytics-based hedge fund.

Eden is one of the organizers of the annual Geekcon geeks conference, a mentor at the Startupseeds program and teaches new media entrepreneurship at the IDC (interdisciplinary center).

 

Nir Tenzer, VP, Business Development & Platform Strategy Division Lead at Microsoft Israel. As a part of his duty, Nir is responsible for Business Development activities with the Hi-Tech industry, including Start-ups & mature software vendors, as well as relationship with the Breadth Technological communities, relationship with the Academia, and driving MS platform strategy.At his previous role in Microsoft, Nir served as the Servers and Tools Business Group Lead. Before joining Microsoft, Nir was the VP, Marketing and Business Development (IPTV division) at Teledata Networks. Before that Nir served in different executive marketing and business development roles in the Israeli software industry. Nir holds a B.Sc. in Computer Science from Bar-Ilan University, and today teaches at the Recanati School of Business Administration in Tel-Aviv University.

 

Boaz Bryger manages Qualcomm Israel's technological cooperation activities with the Israeli industry – startups, technology vendors, cellular carriers, developers' community, industry forums, etc. As such, Boaz established Qualcomm Israel's Open Innovation lab in Qualcomm offices in Haifa, where select Israeli companies get access to Qualcomm R&D teams and technologies, which help the companies to integrate and launch their products on Qualcomm's platforms, such as Snapdragon. Along his 16 years at Qualcomm, Boaz has been a designer and later on manager of R&D projects. His team today develops Qualcomm's MDPs – Mobile Development Platform – smartphone and tablet development platform devices that are used by Qualcomm's partners and developer communities worldwide.Boaz is member of Qualcomm Israel management team. He holds B.Sc in EE from the Technion and executive MBA from Kellogg-Recanati.

 

Oded Zehavi is regional director of PayPal Israel and Africa with overall responsibility for PayPal's business growth in the region. In this role, he will lead the rollout of new products, services and partnerships to increase adoption and usage of PayPal among consumers and businesses. Prior to PayPal, Zehavi worked for Leumi Card, a leading credit card issuer and acquirer in Israel. At Leumi Card, he singlehandedly established the international business development division, where he served as vice president and led teams responsible for international strategy, partnerships, customer service and operations.

Zehavi has years of business and technology experience and a deep understanding for the e-commerce and m-commerce industries. He has quickly become a well-know figure within Israel's technology sector, speaking regularly at industry events and serving as an advisor for several startups. Zehavi received a bachelor's degree in computer science from Hebrew University of Jerusalem.

 

Ronen Soffer has been a member of the Telmap leadership team since 2001, taking a key part in defining and executing the company's vision, business strategy and roadmap – up to and beyond its recent acquisition by Intel. His past roles include starting the Professional Services group, heading Telmap's entry to the Americas, and responsibility over product management and product marketing. Ronen also looked after the acquisition and relationship with several key accounts and partners. He currently serves as Telmap's CTO and EVP for Business Development. Ronen started his professional career 20 years ago heading a large-scale project for the design, development and deployment of an innovative tactical system in the IAF. He then spent a few years in management roles with a system integration firm and a broadband Carrier.

 

Itay Gadot, VP Marketing, inneractive . As an experienced publisher, Itay joined the inneractive team in 2010 with his unprecedented ability to recruit new developers and help them boost their app revenue. As VP of Publisher Relations, he led the entire sales and account management teams from "hello" to the app's release, and beyond. In his following role as VP Marketing, Itay leads up one of the industry's top marketing teams. His responsibilities include forming and developing a dynamic and robust strategy to disrupt the exploding mobile monetization space.

Before joining inneractive, Itay co-founded Cellfer, a company that brought a Kindle-like reading experience to mobile handsets. He successfully partnered with leading publishers and operators.
Prior to Cellfer, Itay was Director of Marketing at WorldMate (MobiMate), a worldwide leading mobile travel service with a best-selling application on all mobileplatforms. The WorldMate Live app won the Andrew Seybold Award for best consumer application. In his free time, Itay is an avid mountain biker, and he likes traveling and downloading new and fun applications.

 

Alon Atsmon is the CEO of iOnRoad- The maker of the award winning Augmented Driving iOnRoadApp. iOnRoad improves driving in real time using the power of advanced smartphones. iOnRoad is the winner of ever growing number awards including best Android Augmented Reality App for 2011, and the CES 2012 Design and Engineering Showcase Award.
Graduate of the prestigious Talpiot program, Alon holds a B.Sc. in Physics and Mathematics from the Hebrew University of Jerusalem, is a savvy high-tech entrepreneur, and a member of the society. In '98 Alon founded and CEO'd Comsense, raised$20M in funding, and led it to a cap of $100M. In '03 Alon was a member of the founding team of Leanway, a software company that was sold in 2006 to a NASDAQ:DOX for $10M yielding 25 times return to its investors. In '04 Alon founded and CEO'dWalletex and led it to become a market leader in the field of card format consumer electronics including major corporate wins such as Microsoft, Oracle, IBM, Philips Bayer and other major corporations. Alon holds a dozen of issued patent applications and a handful of product awards.

 

Yosi Taguri been a developer since the age of 11 when computers had 8 bits and less than 64K of memory. He has a hobby of making people look a bit silly using apps and extremely enjoys are of talking to people. On serious side he has a vast experience in bulding large scale solutions on different platforms and working with early stage companies to realise waht can be done with cutting edge technologies. in the past 2 years he made the ios and andriod platforms his new mistress.

 

Ori Lavie, VP, Mobile Strategy is responsible for leading Conduit's Mobile strategy including business and commercial aspects as well as product definition, positioning and monetization. Before joining Conduit Ori was chief operating officer (COO) for trendIT Ltd. an innovative technology startup in the mobile location and business intelligence space. In this role, Ori was responsible for both the operations side of the company as well as all commercial aspects including sales, business development and channel development. Prior to trendIT, Ori was Vice President of Business Development for IMA (Israel Mobile Association). In this role, Ori is responsible for leading IMA's business development strategy worldwide within its customers, partners and portfolio companies. For over 13 years, Ori has had a distinguished career providing management and technological expertise to several industry-leading companies in the internet and communication market, and gained deep knowledge on incubating startups and fostering technological innovation. 
Ori is now based in Israel and holds a Bachelor's degree in Computer Science from the Interdisciplinary Center, Herzliya. He attends and speaks regularly at industry conferences.

 

Oren Todoros is the CEO and Co-Founder of AppsMarketing.mobi, a digital marketing firm that specializes in working with independent mobile developers and large scale development firms. Previous experience include, New Media Manager at modu, marketing strategist at emblaze and over 10 years of web marketing for various online B2C and B2B companies and brands.

 

Sigal Bareket, CEO of Taptica, aperformance based ad network for brands and premium content owners. Former GM, Media & Developers Division at Logia group and CEO of Logia Israel. 









For further information contact Hadar Harari, IMA's Community Manager

hadar@imaworld.org

t.+972-73-2399409| f.+972-3-6449195

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